| Last week our team got together for a few days of deep dives on strategy, operations, and what’s next. Coming out of the meetings, we left with a renewed sense of clarity and conviction about where we’re headed. These sessions gave us the chance to step back from the day-to-day, pressure-test our strategy, and align on how to create durable value for our investors, residents and teams. “Wow, Not How” We always try to think in terms of “wow, not how”. Dream big first, figure out the details later. Having the team together in person made that mindset even stronger. The ideas that came out of the room around resident satisfaction, operations, and technology were next level. Alignment Across Departments We’re incredibly proud of the remote team we’ve built, with talent spread across the country and even the world. But getting everyone under one roof was a game changer. The energy, the collaboration, and the cross-departmental creativity went beyond what even in-office companies can emulate. Infill managers were tossing out marketing strategies. Marketing team members were weighing in on resident satisfaction. What stuck out the most, though, was how natural it all felt, even though so many of our team members were meeting in person for the very first time. Proof that you can build a world-class team spread out across the country (and even the world) and still feel like family when you come together. During a team exercise where each person was asked to share one word to describe the team, the recurring themes were family, grit, and scrappiness. A Closer Look at the Product Touring a manufactured home factory gave us a new perspective on the product we ultimately deliver to residents. It was a clear reminder of how important quality and efficiency are at every step. Residents Drive Results At the end of the day, everything comes back to resident satisfaction. That point was reinforced again and again, and it’s what drives durable value for everyone over the long term. Renewed Focus and Discipline We left aligned on going a mile deep, not a mile wide. Staying focused, staying disciplined, and continuing to execute – with grit and scrappiness. And we reaffirmed a core commitment: Be a steward to our investors as if every single one were a family member. At the same time, we see compelling buying opportunities now and in the not-so-distant future and are are exploring ways to lean in to these opportunities and tax benefits for our investors. In upcoming newsletters, we’ll share more on our team meetings, including our factory tour experience and the ideation contests that brought out some of the most creative thinking from our team. |
